BSB-Brown Sugar Bourbon announces Jamie Foxx as owner

Flavoured whiskey brand, BSB-Brown Sugar Bourbon has unveiled its owner’s identity as award-winning actor, musician and entrepreneur Jamie Foxx.

With this announcement comes a new era for the brand, including a new and improved redesign for BSB’s two products, BSB-Brown Sugar Bourbon and BSB 103.

BSB-Brown Sugar Bourbon is a two-time winner of the World’s Best Flavoured Whisky award, created by blending Bourbon with brown sugar and cinnamon at 60 proof. BSB 103 is an over-proofed flavoured whiskey, created using the same ingredients as BSB-Brown Sugar Bourbon but with a bolder taste.

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